Join us for an evening of interactive learning courtesy of Royal Canin in partnership with Lincoln Institute…
Date Tuesday 24 November 2020
Time: 6.40pm – 9.00pm AWST (Perth time)
Itinerary: 6.40pm Arrival, introductions and tech set-up. 7.00pm Program starts and concludes by 9pm.
Investment: This is a complimentary event
Location: Virtual Presentation (From the Comfort and safety of your own home or Practice)
Please note: This is a live-only event. We are not recording this session as this will be an interactive event, so please be sure not to miss out. There are only 35 seats available.
Inside The Mind of a Veterinarian – Unlocking Success, Fulfillment and Well-being in Practice
In this presentation, Dr. Michael Powell will provide you a unique understanding of how key aspects of a veterinarian’s personality play a pivotal role in their ability to experience a longer, more fulfilling career.
He will explore the prevalent mindset traits that veterinarians possess and how these have a powerful influence on outcomes for the clinician themselves, the patients they care for, the organisation they work in and the industry more broadly.
Supported by results of ground-breaking multi-national research completed by the Lincoln Institute into veterinarian attrition, Michael will shed light on the key cultural factors of veterinary practice contributing to dissatisfaction, poor well-being and premature departure from the profession.
Any challenge typically brings with it opportunity – in this presentation Michael will focus on some simple and highly effective mindset strategies proven to enable more success, fulfilment and well-being for the veterinary practitioner as well as commercial success for the business they work within.
The Secret to Getting More Yes’s – A Step by Step Process Mastering Patient Advocacy
Getting clients to agree to premium healthcare recommendations can be a daunting task at times. Studies show that difficult conversations with clients around the cost of veterinary care are one of our greatest causes of stress and anxiety.
Fearing client rejection or burdening them with expense, veterinarians frequently compromise standards of clinical care and patient outcomes in an attempt to find ‘affordable’ solutions for pet owners. It’s not surprising that discussions about companion animal nutrition are often one of the first casualties in this compromising approach on the best healthcare pathway.
When veterinarians shift their focus from perceived financial concerns to that of patient advocacy; superior patient outcomes and client satisfaction ensue. In this break-out session Dr. Mina Hamilton will present using Lincoln’s six step “patient advocacy system” to demonstrate how this easy to follow system can assist veterinarians with the delivery of ethical recommendations in the consultation room including those that relate to nutritional care.
Upon implementation, veterinarians will enjoy greatly improved client compliance without experiencing a sense of fear or guilt related to the cost of services recommended or rendered.
About Your Presenters
Veterinary Surgeon – Educator – International Speaker, Veterinary Industry Advocate and Co-director of Lincoln Institute
Michael Powell is a highly regarded veterinarian, veterinary business leader and one of the directors of Lincoln Institute. Over the last nine years his training and development company has been dedicated to improving outcomes for the veterinary industry ; supporting business owners, managers, veterinarians and their support teams to enjoy more success and fulfilment in the highly important work they do.
Graduating with first class honours from the University of Queensland in 1994, his career in practice spans more than 25 years and includes experience in 4 different countries. During this time, Michael developed a passion for leadership and veterinary business development which culminated in him purchasing a veterinary practice in 2006. In their decade of ownership, Michael and wife Nichola, also a veterinarian, transformed the practice into a multiple award winning, ASAVA Hospital of Excellence with a team of 6 vets and 14 support staff.
Despite being in a region regarded for its social disadvantage, Anvet Beenleigh Pet Hospital achieved industry-leading business performance. In 2014, the MPV survey ranked their practice as the most profitable, single-site small animal practice in Australia. Michael’s prouder achievement in veterinary business, however, was achieving this performance in a sustainable way; for several years he worked in the business just 2-4 hours per week. He attributes most of this leverage to three things : surrounding himself with a talented team, creating excellent business systems and most importantly, leveraging the power of effective leadership to bring these components together … creating exceptional outcomes for patients, clients, team and the practice alike.
2015 saw Michael and Nichola sell the practice and their home, and head off on a year-long adventure they’d always dreamt of – living in a villa by a lake in the north of Italy. Now back home in Australia, he is focused full-time on his important work at Lincoln Institute, pursuing his passion of helping other veterinary professionals achieve success and fulfilment through leadership, business development and non-clinical soft skills education and support.
In 2018 Michael’s enthusiasm for improved outcomes for industry professionals saw him form and chair the Vet Shortage Think Tank and subsequent Vet Shortage Steering Committee meetings. His efforts brought together New Zealand and Australian regulatory bodies, representative organisations, industry experts, as well as private and corporate industry stakeholders at all levels; this initiative has been credited with not only creating a better understanding of the critical issue of veterinarian attrition from the industry, but crucially, also stimulating the first coordinated and meaningful steps to recognise the nature of the challenge and address it.
Michael performed ground-breaking, extensive research into the veterinarian attrition with a multi-national study of nearly 1500 veterinary professionals which was completed in 2019. This study created an unprecedented picture of the scale, impacts and causes of premature departure of veterinarians from clinical practice as well as opportunities to address it. His research and advocacy in this aspect of the veterinary profession continues today and he is a highly regarded thought-leader and educator in veterinary leadership and the promotion of longer, more fulfilling careers for veterinary professionals.
Veterinarian & Scientific Services Veterinarian Manager, Royal Canin
Dr. Mina Hamilton graduated from the University of Melbourne in 2011 with honours, and started her veterinary career in private practice in north east Melbourne. She spent four years in small animal practice, with a keen interest in reptile medicine and small animal behaviour that saw her introduce an in-home behaviour consulting service for the practice under the mentorship of a veterinary behaviourist. Keen to build on her clinical skills, Mina completed her Masters in Veterinary Studies through Murdoch University in 2015, with the view to begin down the path of specialising in a particular veterinary discipline.
After completing her Masters, she discovered her passion for her role as a veterinarian had really grown around veterinary business acumen and people leadership. Keen to build skills outside of her veterinary technical skills, she sought an industry based role and began with Royal Canin in the role of Scientific Communications in 2015. Since joining Royal Canin, Mina has been in roles relating to various aspects of the business including external stakeholder management, issues management, has extensive experience in public speaking and is now leading the team of veterinarians for the Australia and New Zealand business.
Outside of her veterinary roles, Mina is also a qualified Human Nutrition Coach and Personal Trainer with a passion in health and fitness. Mina shares her home in Brisbane with her partner Anthony who is also a veterinarian and practice owner, two Burmese cats, Andre & Louis, and a geriatric Terrier named Phil.
What is the Lincoln Institute all about?
Lincoln Institute is a boutique training and development organisation that has been supporting the veterinary industry since 2011. They specialise in supporting veterinary practice leaders, veterinary surgeons in clinical roles, as well as the teams that support them, to gain a competitive edge in a challenging market-place while also enjoying more fulfilment and satisfaction in the important work they do.
Lincoln recognises that the main thing that distinguishes a successful veterinary business from one that struggles, is it’s people; the culture of an organisation is so often a direct result of the way these teams are led.
Lincoln’s unique, cutting-edge leadership programs, have been crafted specifically for the veterinary industry by professionals who have truly walked the talk in terms of leading of high-performing teams and commercial success. They combine the teaching of the Australian Graduate School of Management MBA program, The Royal Military College Duntroon officer training school and decades of operational experience both in veterinary business and the corporate world.
Through transitioning to a leadership model better suited to the 21st century business landscape, veterinary business owners enjoy improved financial returns, reduced management load and far less stress in leading their organization the Lincoln way. Practice outcomes are positively impacted through higher levels of team accountability, staff engagement, productivity and reduced departure rates.
Lincoln institute’s experience is that even exceptionally well led teams may fail to reach high performance if the individuals within it are not equipped with the necessary skills. So often the difference between success and inferior performance comes back not to the veterinary clinical knowledge they have, but rather the non-clinical skills critical to being effective in their role and as a team member.
Alongside their leadership programs, Lincoln institute also provides virtually-delivered soft skills training for the entire veterinary team. This curriculum is centred on principles and strategies central to a team being able to achieve high performance together. While commercial outcomes for the business will improve, team members themselves will experience more satisfaction and fulfilment in their roles due to better quality relationships with those they work alongside, as well as an enhanced ability to achieve their key objectives.
In addition, Lincoln provides ground-breaking professional mastery training for veterinarians designed specifically to support longer, more fulfilling careers. This virtually-delivered program has been created by distilling over 120 years of combined knowledge and experience of some of Australia’s most successful veterinary surgeons and business leaders. The program content has been produced as the perfect adjunct to traditional University education, where veterinarians are taught specific non-clinical capabilities and techniques, proven in the field, to make the art of veterinary science something truly rewarding.