Veterinary Workforce Challenges in 2022

What’s New & What To Do?


COVID has taken its toll.

Not only has it led to a dramatic increase in the demand for veterinary services, your fundamental process of doing business has been disrupted, placing unprecedented demands on your people. All this overlayed on an already depleted workforce.

Fatigue and burn-out are on the rise. For the first time in history, Veterinary Practices are being forced to turn away patients in need as their capacity is routinely exceeded. This creates an ethical dilemma for so many veterinary professionals.

So where to from here…

Lincoln Institute has spent the past decade working with veterinary business owners and their entire teams to pave the way for them to enjoy greater professional fulfilment and success through leadership development, strategic business support and non-clinical education and training. Our network now extends to 1000’s of veterinary professionals across 27 countries. Over this time, we have gained powerful insights into the key drivers of both success and sustainability for our  veterinary profession.

Join us for a complimentary 1-Day Virtual workshop where we will explore the current challenges our veterinary industry faces daily, providing proven strategies to ensure your team of talented people enjoy long and fulfilling careers within your organisation.


Watch this short video to learn more from Lincoln’s Dr Gary Turnbull

What’s on the Agenda?

  • Your success in 2022 and beyond will be heavily reliant on retaining your talented people. Learn what matters most to veterinary professionals as we explore key findings from our most recent round of 2021 workforce research, which now extends to thousands of veterinarians globally. This is the first time we are presenting on this important data.
  • As millennials and Gen Z make up more of your workforce, staff retention seemingly becomes an even more perplexing challenge. We will dispel the myths and misconceptions frequently levelled at this demographic and explore the ‘glue’ that will stick them to your organisation.
  • Workplace culture has emerged as a key determinant in a veterinarian’s propensity to remain in clinical practice. Leading research confirms the critical contribution ‘psychological safety’ makes to the culture of any business. Learn the fundamental elements of inclusive leadership that will drive innovation and adaptability in your team when they need it most…. right now!
  • It has been accepted for many years that remuneration is not a high priority for veterinarians. If it was, they’d be in a different profession. That is no longer true. Pay is well and truly on the table for clinicians as they can and are achieving higher salaries. Learn the essential negotiation strategies to ensure the best outcome from that conversation for your veterinarians and your business.

Who is this for?

This event is for Veterinary Practice Owners and Managers. This is a free event gifted to the Veterinary Communities of Australia, New Zealand (or where ever you may be) by means of offering our support through this time.

Upcoming Dates:

More dates to follow later in the year

This event is in popular demand. Please only register if you are ready and able to attend. This is a live event only, there will be no recordings. If having registered you find you will be unable to attend, please cancel your registration so that others do not miss out. Only 40 spots available.

Is this your reality right now?

The phones are ringing off the hook. Your appointment schedule is already full. In an ideal world you would have 1 or 2 more additional staff on the floor.

Reception needs to speak with you again. Another loyal client needs your services urgently … Today’s schedule is already full to capacity.

What do you do?

You and your team are already swamped. It’s so hard to say ‘no’, you’ve never had to do that before. However, there is a sense of overwhelm. Everyone is stretched to or beyond capacity. This happened yesterday, and the day before.

Sounding familiar?

This has become the state of play for 3 out of every 4 veterinary practices across Australia and New Zealand. It’s a slippery slope…. and it is NOT sustainable.

It goes without saying that what got you to where you are, is not going to get you to where you need to be!

If you would like to learn how to successfully balance the conflicting demands of the marketplace and your biggest asset (your people)?

Then register now!

Implement the strategies that will facilitate a sustainable future for your business and ensure the satisfaction and fulfilment that you and your people deserve.

By the end of the workshop you will:

  • Appreciate what’s most important to veterinarians in their daily experience…their priorities and challenges.
  • Have management techniques proven to dramatically increase the resilience and retention of your talented people…. especially your millennials
  • Have the tools to cultivate a culture of positivity, optimism, and teamwork through these arduous times.
  • Be able to enter a conversation with your associates about remuneration (aka negotiate) with confidence and competence to achieve a win-win result.

Join us for a 1-day Complimentary Virtual Event…

Upcoming Dates:

More dates to follow later in the year

Spend a day with Dr Gary Turnbull along with Lincoln’s Founder, Paul Ainsworth and discover the attainable skills that are enabling our clients veterinary practices to adapt and thrive during this period of massive change.

As an Australian Infantry Officer Paul has had to maintain his composure and operate for sustained periods in the most difficult circumstances.  

This includes safely leading teams out of crossfire, negotiating the release of hostages, reopening international borders that have been closed due to hostile acts and providing humanitarian relief to communities suffering oppression.

Paul blends his lived experience with a unique ability to teach others – and for the last 10 years Paul and Lincoln Institute have been doing that for hundreds of veterinary practices across Australia, New Zealand, South East Asia, Europe and the United States.

Upcoming Dates:

More dates to follow later in the year

The Lincoln team succeed where other management gurus fail – it’s not about the ‘ra-ra’ and ‘walking over the coals’ motivational stuff that lasts 5 minutes.  Rather, they help veterinary practice owners understand their team dynamic and help you recognise that nobody can be accountable for your practice success other than yourself.  Intimate, one-on-one coaching and twice-a-year mini conferences ensure that you, your staff and your practice will grow in all aspects – in a steady, solid and achievable way.  We’re very much enjoying our Lincoln Journey.’ 

Dr Jeremy Goldin, Owner of Bayside Animal Medical Centre, Melbourne

”It’s extraordinary…..the pay-off is huge. Don’t consider it, just do it.”

Dr Steven Cooney, Practice Owner, Balmain Veterinary Hospital NSW

Want to know more?

Call Anna Graham for further information on +61 (0) 447664716

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