5 Steps to Becoming a Guru
Presented by Dr Gary Turnbull BVSc (Hons)
We are excited to offer you the opportunity to join us for a new complementary online training series brought to you in association with iM3 & Vet Practice….

Lincoln’s Gary Turnbull will be presenting a series of weekly trainings on Marketing Dentistry; 5 Steps to Becoming a Guru.
Successful and profitable Veterinary Practices generally, have one thing in common…
They are all good at effectively promoting and delivering on dental care.
… And beyond this, Dentistry is such an important part of what we do as vets, for the health and welfare of our patients.

Scroll down the page to access the earlier recorded series of sessions.
Over the 5-webinar series Gary will share proven strategies and systems that he and his team have refined over the past 10 years to create one of the busiest dental services in Australian general practice.
Gary is a director of the Lincoln Institute and of East Port Veterinary Hospital, a multi-award winning and Australian Small Animal Veterinary Association Accredited Hospital.
Gary is a highly recognised and respected Coach, International Speaker and Facilitator in the fields of Veterinary Practice Management and Leadership, Veterinary Business Models and Life Balance Strategies.

This series of webinars is proudly brought to you by iM3, the global name in veterinary dentistry, Lincoln Institute and Vet Practice.
The 5 webinars were presented LIVE via Zoom but don’t worry, you haven’t missed out. You can gain access to the webinar recordings via the iM3 website.
Scroll down the page to access the recorded sessions.
Here is an overview of what you will learn…
Web Event #1
Topic: Small Animal Dentistry…Getting your team Onboard!
You missed the live event. Access the recording by CLICKING HERE
Or register for this entire series and much more at:
https://www.im3vet.com.au/education
Driving cultural change within your veterinary practice can be a challenging & frustrating exercise. People often resist change and while they say one thing, they often do another. In this webinar we will explore how to get all of your team ‘singing from the same song sheet’ when it comes to dentistry and successfully execute lasting change.
Web Event #2
Topic: Dental Economics…It’s a no-brainer!
You missed the live event. Access the recording by CLICKING HERE:
Or register for this entire series and much more at:
https://www.im3vet.com.au/education
Dentistry represents one of the biggest opportunities for most small animal practices both in terms of patient outcomes AND financial performance. In this presentation we will uncover the typically missed opportunities and the financial potential they bring.
Web Event #3
You missed the live event. Access the recording CLICKING HERE:
Or register for this entire series and much more at:
https://www.im3vet.com.au/education
Topic: Mindset…Valuing Your Dental Work Well
Research suggests that veterinarians as a community struggle with a sense of self-worth and are notoriously bad at valuing their expertise, services and themselves!
We will present three fundamental adjustments to one’s mindset in this webinar that will profoundly change results with ALL conversations pertaining to dentistry.
Web Event #4
You missed the live event. Access the recording by CLICKING HERE:
Or register for this entire series and much more at:
https://www.im3vet.com.au/education
Topic: “Selling” Dentistry without Fear or Guilt (Part 1)
Ask any vet whether they entered the profession because they wanted a career in sales and you hear a resounding ‘NO’.
Ironically, it doesn’t take too long to realise that as a clinician you sell…..all day, every day! In this webinar we will share the
hints, tip and tricks that have been proven over many years to get clients to a ‘yes’ with your dental recommendations.
Web Event #5
You missed the live event. Access the recording by CLICKING HERE:
Or register for this entire series and much more at:
https://www.im3vet.com.au/education
Topic: “Selling” Dentistry without Fear or Guilt (Part 2)
It’s all well and good when your client gives your dental recommendations the tick of approval. But what about when they say ‘no’? In this final module we will highlight the typical objections raised by pet owners and how to successfully address them. We will also share a handful of ‘killer’ scripts that will change your clients perception every time!
Here’s to your success in Veterinary Dentistry!